Program Elements

What is public relations? At Pacifico, we believe it's all about crafting and delivering compelling messages that give our clients a competitive advantage. Our team of senior PR professionals makes that happen through in-depth strategic planning and proactive tactical execution. Our proven methods allow us to develop and deliver messages that resonate with key client audiences, whether our task involves a company launch, product launch, crisis management, startup PR or any other public relations component. And, for PR clients desiring an integrated marketing communications approach, our PR team can work closely with our strategic marketing and advertising groups, delivering unparalleled levels of synergy and scale to meet our clients' business objectives.

Planning

  • Internal and external perception surveys
  • Industry research and competitive analysis
  • Message development and refinement
  • Campaign orchestration/timeline development
  • Goal setting

Implementation

  • Proactive pitching (media and analyst outreach)
  • Development and placement of contributed articles, position papers, etc.
  • Speaker bureau management
  • Trade show support
  • Editorial calendar management
  • Press release pipeline development and management
  • Press kit material development

Measurement

  • Clip reports and clip books
  • Activity reports
  • Achieving stated PR goals

Core Competencies

As a full-service brand marketing and PR agency, Pacifico can handle all our clients' creative needs: Web site design, corporate identity, logo development, collateral design, trade show booth design, copywriting, advertising campaign development and implementation, and PR. Need an e-mail marketing program? Done. Is direct mail marketing more your style? We've got you covered. How about media buying expertise? We offer that, too. And, we are a member of the Public Relations Society of America, the Business marketing Association and the Ad Club Silicon Valley. When clients' choose Pacifico as their agency of record, they are getting the whole enchilada.

Media / Analyst Relation

Establishing and maintaining lines of communication with the media and analysts who cover our clients' industry segments is paramount to Pacifico's success. Media relations and analyst relations are a core focus of every PR plan. Since a number of our team members are former journalists, we understand how to grab an editor's attention and ensure that Pacifico clients get coverage. We utilize targeted pitching, which means we reach out to the members of the media and analyst communities who are interested in getting news from our clients.

Writing & Editing

Pacifico truly shines in the areas of writing and editing. Several team members are published writers and we take a great deal of pride in ensuring that all written communication is crisp and error-free. Whether it's a press release, contributed article, white paper or any other document produced by Pacifico, it will be a quality piece that reflects our client's messaging and style. And, our PR writers work with our advertising team to assist with copywriting assignments, demonstrating the value of employing an agency of record that offers an integrated marketing communications approach.

Product & Company Launches

Initiating a PR program for a company launch or a product launch takes special skills, including the ability to make the media and analyst communities realize that something new has come along that is worth their attention. Pacifico's years of experience assisting companies gain visibility through launch activities leave us uniquely qualified to successfully organize and execute company and product launches that help our clients stand out and gain recognition for their innovation.

Broadcast Outreach

Pacifico does not limit PR outreach to print publications, but offers clients a wealth of experience in the broadcast arena as well. We can assist with the production of B-roll and video news releases, and ensure that the results of our efforts get into the right hands at the right broadcast outlets. We've learned through years of success as a public relations agency that successful PR strategy involves a variety of target audiences.

Trade Show Support

When companies commit the time and money required to attend industry trade shows, they want to ensure they get the most bang for their buck. That's where Pacifico comes in. In addition to securing opportunities for our clients to serve as speakers at trade shows, we also use our expertise to arrange show briefings with target media and industry analysts and provide any other onsite or offsite support that's necessary. And, clients who choose to take advantage of our agency's integrated marketing communications capabilities can call upon us for trade show booth design services as well.

The Pacifico Difference

You may wonder what differentiates one PR agency from another. The fact is, the components that make up most PR programs are not all that different... but what separates the pretenders from the "real deal" &- and results in stellar campaigns - are experience, breadth of services, and the people who execute the PR activities. In all of these areas, Pacifico rises to the top as an industry leader - a public relations agency that clients can count on.

Years of Experience

For more than 25 years, Pacifico has directed PR activities for companies seeking to differentiate themselves from their competition. We understand what it takes to develop messaging that resonates and to communicate it to the audiences that decision makers rely on to assist them with their purchasing choices.

Range of Services

Pacifico is an integrated agency, which means we can take care of all our clients' marketing communications needs. The value of ensuring the same message gets communicated across all media platforms is tremendous. The Pacifico PR team works closely with the creative services professionals who orchestrate advertising programs including e-mail marketing and direct mail marketing campaigns, design collateral and corporate identity packages, and produce other materials for clients that employ our integrated marketing communications capabilities.

Staff Experience and Seniority

The Pacifico PR team is comprised of experienced professionals who take a great deal of pride in ensuring their clients receive the highest level of service. Each account is headed by a senior member of our staff, whose goal is to do what it takes to make Pacifico an invaluable part of every clients' PR activities.

At Pacifico, our constant goal is client delight, and we have the talent and experience to make that happen on a continual basis.

Case Studies

From Silicon Valley to across the globe, Pacifico has assisted clients in achieving their communications goals and business objectives using high-precision, metric-based public relations campaigns. Through these case studies, you'll see how our proven methods and innovative thinking have allowed us to exceed the communications goals of our clients. We have included a few case studies for your review, but please feel free to contact us for more information on how Pacifico can build out your communications program.